“Ayushman Bhava: A Milestone Campaign for Healthcare Access on PM Modi’s Birthday”

In a significant announcement, Union Health Minister Mansukh Mandaviya revealed plans to launch the ‘Ayushman Bhava’ campaign on September 17, coinciding with Prime Minister Narendra Modi’s birthday. This campaign aims to celebrate PM Modi’s exceptional contributions to the health and food sectors, both in India and around the world. Mandaviya expressed the government’s commitment to provide free medical assistance to millions, particularly those from economically weaker sections, in line with the Ayushman Bharat initiative.

Celebrating PM Modi’s Vision:

The ‘Ayushman Bhava’ campaign is a testament to Prime Minister Modi’s dedication to serving humanity. His vision extends far beyond India’s borders, making him a renowned figure worldwide. This campaign is a tribute to his relentless efforts to improve healthcare accessibility and quality, making it a fitting choice for his birthday celebration.

Ayushman Bharat’s Transformation:
At the core of the ‘Ayushman Bhava’ campaign is the Ayushman Bharat initiative. Under this flagship scheme, implemented by the National Health Authority (NHA), eligible families receive health coverage of up to ₹5 lakh per year for secondary and tertiary care hospitalization. This initiative has already made a significant impact on healthcare accessibility for millions of Indians.

Campaign Objectives:

Minister Mandaviya emphasized that the ‘Ayushman Bhava’ campaign has several key objectives. Firstly, it aims to promote targeted health services across the country. Secondly, it seeks to raise awareness among the populace about the various health schemes offered by the Government of India. This dual approach is essential to ensuring that these programs reach their intended beneficiaries effectively.

Expanding Access:

As part of the campaign, healthcare camps will be set up, and Ayushman Bharat cards will be distributed to 60,000 people. This is a substantial step toward increasing awareness and access to healthcare services. The minister also indicated that the program will continue to expand, aiming for even greater saturation of healthcare services and programs in the coming days.

Exploring ‘Ayushman Bhava’:
Now, let’s delve deeper into what the ‘Ayushman Bhava’ campaign entails:

1. Ayushman Apke Dwar 3.0: This component of the campaign focuses on bringing healthcare services directly to the doorstep of those in need. By taking healthcare services to remote and underserved areas, the government hopes to bridge the accessibility gap.

2. Ayushman Mela: The ‘Ayushman Mela’ is an initiative designed to create a platform for healthcare providers and beneficiaries to interact. These melas will serve as events where people can learn about available healthcare services and receive necessary guidance.

3. Ayushman Sabha: The ‘Ayushman Sabha’ component aims to engage communities in discussions about healthcare. These gatherings will promote awareness and education, making healthcare information more accessible to the public.